BETA MOTORCYCLES
For BetaMotor we have handled the creative direction of fully integrated campaigns. The digital communication project, with the creation of the new website, catalogue and some campaign videos, as well as digital strategy and online media planning on social media and creativity on trade fairs such as Eicma.
Years of creativity and communication side by side to tell the fantastic off-road world that characterises those places that, as we like to say quoting U2, are "Where the streets have no name". In a context that has seen the systematic transfer of often glorious brands and trademarks to international owners, Betamotor remains a reality that is still proudly and completely Italian and that sells and exports all over the world.
Years of creativity and communication side by side to tell the fantastic off-road world that characterises those places that, as we like to say quoting U2, are "Where the streets have no name". In a context that has seen the systematic transfer of often glorious brands and trademarks to international owners, Betamotor remains a reality that is still proudly and completely Italian and that sells and exports all over the world.
Toyota iQ
TOYOTA FOREVER
An integrated campaign that included the commercial launch, marketing and communication planning, and sales strategies.
Dealer Marketing & Communication activities for Toyota Service Forever: an extensive project dedicated to after-sales with TV, radio, local and national press campaigns, in-store communication, the ‘Forever Card’ loyalty programme (a benefits and points collection programme dedicated to customers and aimed at building their loyalty) and the innovative Eco Coupon which, through more advanced technologies and spare parts, ensures lower mileage costs and a lower environmental impact.
Dealer Marketing & Communication activities for Toyota Service Forever: an extensive project dedicated to after-sales with TV, radio, local and national press campaigns, in-store communication, the ‘Forever Card’ loyalty programme (a benefits and points collection programme dedicated to customers and aimed at building their loyalty) and the innovative Eco Coupon which, through more advanced technologies and spare parts, ensures lower mileage costs and a lower environmental impact.
Mercedes
Rover
