GALDERMA
I had the opportunity to collaborate with Galderma, a leading pharmaceutical company specialising in dermatology solutions. As an external resource, I played a key role in developing a series of internal communication materials and organising diverse content related to the company's digital marketing strategies.
SKINTHERAPY
Collaborating seamlessly with a team of designers, we collectively shaped the rebranding journey for the Australian-based MV Skintherapy brand. From defining new brand guidelines to curating the art direction for the photoshoot, our collaborative effort extended to creating retail materials, a series of product packs, and comprehensive extensions across the entire product line.
PHYTO
Phyto and Lierac are French and plant-based beauty brands owned by Alés Groupe primarily distributed through pharmacies. Lierac is a personal care brand. Phyto is a haircare brand. Projects that I worked on for Lierac and Phyto included: In-store communication, trade campaigns, advertising campaigns, brand activation and digital campaigns
LIERAC
Lierac wins women over because it knows them and knows how to advise them. And it encourages them to express their femininity through the unique language of the skin.
We communicated these values through traditional media such as print, but also through new channels, such as Fox Life’s “Lierac Friendship” sit-com, also coordinating all in-store communication projects and new product launches.
We communicated these values through traditional media such as print, but also through new channels, such as Fox Life’s “Lierac Friendship” sit-com, also coordinating all in-store communication projects and new product launches.
Dibi Center
Dibi Milano has a precise mission: to enhance the true and authentic beauty of every woman, to free her from the homologation of image and exalt her in a world of mass-produced mannequins.
A mission that takes shape within the Dibi Milano centres through re-branding activities that involved: the care and coordination of local communication and the network of affiliates, packaging design, product launches, poster campaigns and a payoff, ‘Beauty in a method’, that redefines the new standards of aesthetic excellence.
All this was achieved through the creation of an innovative poster that stands as a brand philosophy and the use of the cube as a distinctive element of the entire in-store design project.
A mission that takes shape within the Dibi Milano centres through re-branding activities that involved: the care and coordination of local communication and the network of affiliates, packaging design, product launches, poster campaigns and a payoff, ‘Beauty in a method’, that redefines the new standards of aesthetic excellence.
All this was achieved through the creation of an innovative poster that stands as a brand philosophy and the use of the cube as a distinctive element of the entire in-store design project.
Fisiosphere SPA
Alfaparf is the major Italian cosmetics company operating in hair-care and body-care integrating research, production and distribution, owner of professional brands with an established market position.
From the seductive Becos to the natural Olos, passing through the sun-care products of Solarium to the concept for spa Fisiosphere, we were in charge of the new brand positioning, the development of all in store communication material, distributed in the main beauty centres, and the b2b incentive activities.
From the seductive Becos to the natural Olos, passing through the sun-care products of Solarium to the concept for spa Fisiosphere, we were in charge of the new brand positioning, the development of all in store communication material, distributed in the main beauty centres, and the b2b incentive activities.
Decoderm Cosmetics
BECOS Center
OLOS
NIVEA
Eucerin
Avon
Wilkinson
SAL DE IBIZA
CHEMIST COSMETICS
