Don Julio I Por Amor
I supported the Proud Robinson/Diageo team in the creative direction of the integrated campaign.
To mark the 80th anniversary of the original luxury tequila, PR created Tequila Don Julio’s first truly global act in-culture.
Celebrating the Mexicans shaping contemporary culture, a partnership with TIME saw the creation of a list of 80 individuals - those who do what they do not for fame, money or power, but Por Amor (For the Love). Honouring those who are as devoted to their craft as Don Julio Gonzalez was to tequila making.
The list shines a light on the incredible global Mexican diaspora to demonstrate the immeasurable value that Mexico and Mexican individuals are making on modern culture, craft and creativity around the world.
To mark the 80th anniversary of the original luxury tequila, PR created Tequila Don Julio’s first truly global act in-culture.
Celebrating the Mexicans shaping contemporary culture, a partnership with TIME saw the creation of a list of 80 individuals - those who do what they do not for fame, money or power, but Por Amor (For the Love). Honouring those who are as devoted to their craft as Don Julio Gonzalez was to tequila making.
The list shines a light on the incredible global Mexican diaspora to demonstrate the immeasurable value that Mexico and Mexican individuals are making on modern culture, craft and creativity around the world.
Guinness
I supported the Diageo Team/VMLY&R with the creative storytelling of the Guinness MicroDraught at home video
PepsiCo
I joined the PepsiCo Global Design team in Dublin team on a 3 month contract.
I was responsible for the management and execution of comprehensive creative and design projects within the Global Beverage Group. I focused on key strategic projects as well as overseeing local market support. I worked on major brand design projects across the flavours part of the global brand portfolio (such as 7up and Aquafina). Inspiring and engaging cross-functional teams, I drove projects from ideation to execution either directly executing them or working with external partner agencies.
I was responsible for the management and execution of comprehensive creative and design projects within the Global Beverage Group. I focused on key strategic projects as well as overseeing local market support. I worked on major brand design projects across the flavours part of the global brand portfolio (such as 7up and Aquafina). Inspiring and engaging cross-functional teams, I drove projects from ideation to execution either directly executing them or working with external partner agencies.
Carlsberg
HelloFresh
I collaborated with the internal creative and marketing teams at HelloFresh from its Berlin office to create a station-dominant OOH campaign, 'Hibernate with HelloFresh,' in Toronto, Canada, guiding the project from concept to execution.
Campari Academy
Branded assets for Appleton Estate event in Milan, Italy
EatVita
Editorial plan and social media contents for this Italian food delivery in London.
Nife is Life
Rovagnati
Rovagnati, renowned in Italy for its premium ham production, has made a strategic decision to invest in revitalising the traditional trade sector, recognising its enduring significance within the Italian cured meats industry. In light of this, we embarked on the 'Affetto per te - Gran Biscotto Rovagnati' project, a creative multichannel campaign conceived by Ideificio to bolster esteemed Italian delicatessens.
Acknowledging the enduring role of small, artisanal shops as bastions of quality and freshness in the culinary landscape, Rovagnati sought to preserve their value and expertise. The initiative entails charcuterie artisans delivering Gran Biscotto alongside a bespoke bag-magazine, serving as a conduit for culinary insights and updates. This magazine, distributed exclusively in Italy's premier delicatessens, not only showcases the superior qualities of Gran Biscotto but also delves into the realm of cured meats, offering gastronomic tidbits, recipes, and engaging competitions tied to a social media campaign.
Moreover, to mark the occasion, Gran Biscotto cooked ham will be available at a discounted rate of 30%, further incentivising patrons to indulge in this culinary experience while supporting the artisanal heritage of Italy's delicatessen culture.
SALAMI ROVAGNATI
Plasmon
CORK
LIPTON
