Domestic & General
Domestic & General is a leading provider of appliance care, protection plans and extended warranties, partnering with some of the world's best-known home appliance brands.
Working closely with the EMEA marketing team, I led the creative development of multilingual campaigns and in-store sales materials across a portfolio of partner brands including Whirlpool, Hotpoint, Indesit and Candy. My role covered everything from concept development and art direction to designing customer-facing communications across retail, print and digital touchpoints.
A key part of the work involved balancing Domestic & General's commercial objectives with each partner brand's visual identity and tone of voice. This meant creating flexible creative systems that felt native to every brand while maintaining consistency, clarity and impact.
The focus throughout was to simplify complex product information, improve the customer experience and create engaging communications that encouraged product registration and increased customer engagement across multiple European markets.
Chubb
In 2016, ACE insurance acquired Chubb. I worked for Chubb EMEA and Oliver agency in the rebranding and creation of their new product lines, helping to develop communication styles and implement the new brand in multiple European languages, supervising each country’s design work.
Elebank
Elebank is a new app that brings all the finances together in one handy place. Giving people control of their money, helping them easily scale up their finances, and make their money stronger & more secure.
The brief was to design a distinctive, unique, memorable logo. Understood in any language. Instantly recognisable as a money / banking app. A logo that conveys the stability of a secure, globally backed money app. Digitalise your finances with Elebank. And make your money mighty.
The brief was to design a distinctive, unique, memorable logo. Understood in any language. Instantly recognisable as a money / banking app. A logo that conveys the stability of a secure, globally backed money app. Digitalise your finances with Elebank. And make your money mighty.
