We Lead
Brand identity, strategy and positioning for a new YouTube channel and podcast exploring leadership and management in the health and social care sector. I defined a clear, human-centred narrative, crafting a brand that balances authority with empathy. From visual identity to tone of voice, the work creates a cohesive platform that amplifies expert voices, fosters meaningful conversations, and builds a trusted space for professionals navigating complex, real-world challenges.
Tinti Calling
I worked for Paola Tinti, a brilliant professional with over 30 years of experience in creative business strategy, to shape the identity of her new venture. This included developing a cohesive brand strategy, positioning, art direction and visual identity.
Photography by Studio46 Milan, Italy
Photography by Studio46 Milan, Italy
Plentific
Plentific is a property platform that connects tradespeople with housing providers. I designed a magazine advert and infographic, as well as copywriting services for their marketing collateral.
The Great British Larder
The Great British Larder is a burgeoning online community and marketplace dedicated to honoring the artisans behind Britain's culinary treasures. From farmers to fishermen, butchers to brewers, it celebrates the diverse talents shaping our gastronomic landscape. Here, you'll discover a curated selection of premium British fare, ranging from hand-dived scallops to artisanal ciders, sourced from across the nation. For independent producers, it offers a seamless platform to connect with customers and industry peers, including chefs, restaurateurs, and food writers. With just a few clicks, you can create a personalised sales page, showcasing your products and amplifying your brand presence. It's a valuable resource, providing a secure e-commerce platform to elevate your business, expand your reach, and unlock new sales opportunities both locally and nationally.
Avanzi
Branding, Positioning, Design, Web design, Creative Direction.
Avanzi is am independent company that promote sustainability through social innovation. Their mission is to design and develop innovative solutions for sustainability and facilitate their implementation through initiatives, projects and new ventures. Avanzi takes action through 7 business areas, all based at Avanzi co-working space called Barra/A.
Avanzi is am independent company that promote sustainability through social innovation. Their mission is to design and develop innovative solutions for sustainability and facilitate their implementation through initiatives, projects and new ventures. Avanzi takes action through 7 business areas, all based at Avanzi co-working space called Barra/A.
Borgo Nuovo
New brand identity and positioning for Borgonuovo S.r.l.
The company operates within the construction of residential and non-residential buildings industry.
The company operates within the construction of residential and non-residential buildings industry.
Phloema
Brand positioning, visual identity, website, and video development for Phloema, a business and consulting company.
Adecco
Led the creation of Adecco’s magazine Mom-gazine, shaping its editorial direction and design while extending the visual identity across wider communications. The publication was focused on supporting mothers returning to work, offering guidance, inspiration and practical resources.
Working alongside Adelante Dolmen, I designed and delivered a training programme for people with disabilities—teaching Adobe InDesign and empowering them to independently create their own magazine, transforming the project into a platform for inclusion and self-expression.
Benpower
Created a brand campaign for Benpower built around the line “We rebuild your world, to give you a new start.”
Delivered across print and OOH, the campaign repositioned their emergency restoration services following fire and water damage as a promise of recovery, combining reassurance, trust and a sense of new beginnings. Guided by the notion of a gentle superpower, the work balanced technical expertise with empathy, presenting the brand as a calm and reassuring presence when it matters most.
Ormant
Since 1967, Ormant Anti-vibration has been a leader in high-performance rubber components for industrial machinery, known for reliability and precision.
We redefined the brand with a new strategy and positioning built around “Good Antivibrations,” turning technical expertise into a clear and memorable promise.
A clean, modern visual identity and wave-inspired design system extend into a bold, tech-driven campaign, making vibration control more engaging and accessible.
The result is a refreshed brand that stays true to its industrial roots while standing out in a competitive global market.
Changemakers for EXPO
Branding and integrated creative campaign.
CHANGEMAKERS FOR EXPO MILANO 2015 is a project sponsored by Expo Milano 2015 and Telecom Italia, “powered by” Make a Cube, the first start up incubator in Italy focused on business with high social and environmental impact.
Biols
Branding, integrated creative campaign and exhibition design for FederBio.
Federbio and Accredia launched an IT project to strengthen control and certification in the organic sector. This initiative manages cultivated areas, product traceability, and trade flows, ensuring consistency with certified yields and transaction traceability from certified agricultural areas to Italian operators. The “BiOrganic LifeStyle” project promoted by FederBio, provides some informational and promotional actions in Germany, Italy and Belgium; its aim is to valorize certified organic products, their qualitative characteristics, the awareness about the EU regulations about organics, the EU labelling and the organic logo guarantees.
Federbio and Accredia launched an IT project to strengthen control and certification in the organic sector. This initiative manages cultivated areas, product traceability, and trade flows, ensuring consistency with certified yields and transaction traceability from certified agricultural areas to Italian operators. The “BiOrganic LifeStyle” project promoted by FederBio, provides some informational and promotional actions in Germany, Italy and Belgium; its aim is to valorize certified organic products, their qualitative characteristics, the awareness about the EU regulations about organics, the EU labelling and the organic logo guarantees.
Kfield
Branding, identity and product design.
Kfield is a company that carries out research and sows the seeds for the future.
A forward-thinking company rooted in investigative journalism and documentary production. Specialising in communications, they prioritise sustainability and innovation, adhering to ethical standards. Their work spans idea development, communication campaigns, event organisation, and cultural initiatives, all aligned with our vision for a sustainable future.
Kfield is a company that carries out research and sows the seeds for the future.
A forward-thinking company rooted in investigative journalism and documentary production. Specialising in communications, they prioritise sustainability and innovation, adhering to ethical standards. Their work spans idea development, communication campaigns, event organisation, and cultural initiatives, all aligned with our vision for a sustainable future.
Urban Cooking and Gardening
Branding, identity, integrated campaign, product design. Urban Cooking and Gardening: grow food, grow people, grow communities. It's a program that promotes intercultural dialogue through food and agriculture activities, fostering replicable models of engagement between third-country nationals and host communities. It includes training courses for employment prospects, encourages urban gardening, and raises awareness about opportunities in food-related activities. Facilitated by the World Cities Forum, the program fosters collaboration among various stakeholders, including the Food Table, Urban Gardens, and Planetary Table, while also coordinating events related to Expo 2015, communication initiatives, and cultural activities.
Hip Eco City
Branding, identity, positioning, campaign and event for the Milan Design week. Hip Eco City specialises in passive houses, consuming less than 15 kWh per square meter annually, aimed at reducing energy consumption while enhancing human well-being. Their mission revolves around three key principles of contemporary architecture: reimagining home design to fit modern lifestyles, harnessing technology's potential, and minimising energy usage.
Drawing inspiration from traditional Italian-Roman houses, their designs feature a central floor plan with rooms oriented towards an internal patio, the focal point of energy efficiency. These homes seamlessly integrate advanced home automation solutions.
Drawing inspiration from traditional Italian-Roman houses, their designs feature a central floor plan with rooms oriented towards an internal patio, the focal point of energy efficiency. These homes seamlessly integrate advanced home automation solutions.
GreenGeek
Brand identity design for GreenGeek, a movement supporting open and universal internet access. I created the logo and payoff to reflect the collective’s energy and purpose — connecting people through technology and shared values.
Hip Eco Blue
Hip Eco Blue, a sailboat championing the green economy, is poised to embark on a transformative journey across the ocean.
Born from the collaboration of eco-conscious companies like Studioenergia, Telmotor, Elektronorm, Friem, and Trasfor, it represents a beacon of sustainability. Led by Andrea Fantini, the youngest Italian skipper, it sails with purpose, participating
in prestigious regattas like Les Sables-Horta-Les Sables and the Jacques Vabre, showcasing the power of green innovation on the high seas.
Born from the collaboration of eco-conscious companies like Studioenergia, Telmotor, Elektronorm, Friem, and Trasfor, it represents a beacon of sustainability. Led by Andrea Fantini, the youngest Italian skipper, it sails with purpose, participating
in prestigious regattas like Les Sables-Horta-Les Sables and the Jacques Vabre, showcasing the power of green innovation on the high seas.
Ideificio
