Melania Angeloro | Creative Director

I’ve spent my career in branding and advertising, collaborating with teams and clients internationally.

I’ve always been curious about what sits underneath a brand: How it thinks, how it speaks and why people connect with it. This curiosity drives my work.

Over the years, I’ve worked across FMCG, beauty, non-profit, and charity. Leading ideas and teams from concept to execution.

I keep things calm while adding a good dose of fun along the way.

I founded and ran a creative agency in Milan. This shaped my entrepreneurial mindset and gave me a practical approach to running businesses.

I love bringing people together, mentoring creatives, and leading teams. And collectively create the energy which turns good ideas into great ones.

Often, I involve food, because some of the best conversations and ideas happen around a dining table.

I’m also the founder of Choosy, a global collective built on that same spirit.

And yes, being Italian means I care about the details, the feeling, and enjoying the process along the way.